An Entertainment Industry Mogul and Entrepreneur, Snoop Dogg has reigned for nearly three decades as an unparalleled force who has raised the bar as a globally recognized innovator. Snoop Dogg is an American rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman and Icon.
Snoop’s prominent vocals on Dr. Dre’s 1992 solo iconic album, The Chronic, fueled his rapid ascent to stardom resulting in his debut 1993 solo album, Doggystyle, produced by Dr. Dre, being the first album to ever debut at #1 on the Billboard 200 chart, as well as #1 on the Popular Albums chart and Top R & B /Hip-Hop Albums charts. Featuring the singles What’s My Name and Gin and Juice, it was certified quadruple certification. Critics stated that the album proved that rappers “could reinvent themselves,” expanding rap’s vocabulary, changing hip-hop fashions and helping introduce a hip-hop genre called G-Funk to a new generation. Praised for his flavor-filled melodic rhyming and his use of vocabulary in keeping its effectiveness by “keeping it simple,” Snoop popularized the use of "izzle-speak," particularly in the pop and hip-hop music industry. He has sold 35 million albums worldwide and continues to have a tremendous influence on younger generations of rappers.
In addition to his extensive work in music, Snoop Dogg is a serial entrepreneur with endeavors in Web 3.0, tech, entertainment, lifestyle, global consumer brands and food/beverage industries.
Snoop popularized the use of "izzle-speak," particularly in the pop and hip-hop music industry