SHOF x Stuyvesant High School’s Winter Master Session: How to Break Through in Music

February 8th marked an unforgettable day at Stuyvesant High School in NYC for aspiring young songwriters (artists and producers). Hosted by SHOF Board Member, Harold Stephan, Chairman, SHOF NY Educational Committee, the session featured hit producer MIA JAYC and Sony Music Publishing’s Manager, Creative A&R Simone Dixon. High school and college-aged students from the NYC All-City Modern Music Project and Sound Thinking NYC gathered to get a crash course in what it takes to make it in the music industry. If you’re a young artist looking to break through, grab a pen—this session was full of valuable advice you won’t want to miss.
 
The session focused on six key principles:
  • Collaboration is key
  • Start small, be consistent
  • Social media – Use it your way
  • The power of a team
  • Don’t be afraid of “No”
  • Protect your work
 
MIA JAYC shared his own journey, explaining how working closely with Skilla Baby —an artist he met in high school—led to him being signed as a producer at Sony Music Publishing. It wasn’t about overnight success; it was years of sending beats back and forth, learning and growing together.
 
When one student asked how to get gigs and make money as a musician, MIA JAYC and Simone both emphasized the importance of persistence. Simone explained how to break into local music scenes: "Hit up venues, print out resumes, create a business card. Sometimes it’s not about waiting for the perfect opportunity—it’s about creating one. Show up, build relationships, and be consistent." MIA JAYC added, "Grind it out. Send those 20 emails a day. Even if only one venue replies, that’s progress. You have to be ready to work for it."
 
Let’s face it – social media is unavoidable in the music world today. But that doesn’t mean you have to become an influencer overnight. Simone and MIA JAYC offered advice for students who feel overwhelmed by the pressure to constantly post content - Post what matters to you. Build your brand, but stay authentic. It’s about getting out of your shell. Social media is just another tool. Find a way to connect with people without comparing yourself to others.
 
MIA JAYC emphasized that many successful artists and producers started by forming strong teams early on. "Find a producer, a mixer, and people you trust. Know your strengths—if you’re a singer and songwriter but can’t mix or master, that’s fine. Find collaborators who can help you execute your vision," he said. Simone added: "The students in this room are your network. Don’t be afraid to reach out. Many legendary music careers started because classmates collaborated."
 
The fear of rejection is real, but it can’t hold you back. Simone reflected on her own experience: "I wish I had known earlier that rejection isn’t personal. It’s part of the process. The sooner you learn to embrace it, the faster you’ll grow."
 
Harold Stephan gave some important advice on protecting your original music, especially when sharing demos on platforms like SoundCloud. "Before you upload, make sure your music is protected by content ID systems like those on Spotify," Harold warned. "You don’t want someone stealing your track and monetizing it before you do."
 
For the young artists and songwriters in attendance, this master session was a reminder that the path to success isn’t linear. It’s built on collaboration, persistence, and self-belief. Wherever you are in your journey, remember – you’re not alone. Whether you’re making beats on GarageBand or performing original songs live, the steps you take now will set the foundation for your future. As MIA JAYC put it best: "Stay consistent. Stay passionate. And most of all, stay true to who you are."