Three digital music veterans have launched a stealth startup and are close to unveiling both a new portable media player and what they’re calling an “internet radio ecosystem,” Wired News has learned.
San Diego-based Broadband Instruments’ co-founders Jim Cady, Dennis Mudd and Jonathan Sasse have all led digital music companies in the past. Cady ran Diamond Multimedia when it released one of the first MP3 players in the United States, the Rio 300, in 1998. Mudd was CEO of MusicMatch, an online music service acquired by Yahoo for $160 million in 2004. Until October, Sasse was chief executive of iriver America, whose line of MP3 players has built a relatively small but devoted following.
Capitalizing on their involvement in earlier generations of digital music devices and services and using what they learned the first time around, they’re building a portable player they hope will be the first major step forward in the category since Apple released the iPod.
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