Robbin Ahrold is President of Century Media Partners, an international strategic communications consultancy for the creative industries. He has over 40 years experience in strategic communications for the television, music and copyright industries having served in senior positions for such leading companies as Home Box Office (HBO), RCA Corporation, RCA Records, Bertelsmann Media Group (BMG), and Broadcast Music Inc. (BMI).
As Vice President, Corporate Relations, for BMI from 1986-2011, Ahrold directed BMI’s marketing, advertising, media relations, online communications and creative services activities. He developed the company’s award-winning Internet site, bmi.com, now among the most visited professional websites in the music industry. His understanding of digital technology led him to establish BMI’s web site in September 1994, making it one of the first entertainment industry sites on the World Wide Web, more than a year before Microsoft released Internet Explorer 1.0.
At RCA Records he oversaw all aspects of the company’s media relations, and directed worldwide promotion and publicity campaigns for RCA international artists including David Bowie, Hall and Oates, Kenny Rogers, Diana Ross and Latin phenomenon Menudo, working closely with future superstar Ricky Martin.
At HBO he produced the cable industry’s first music video series, “Celebration,” three years before MTV was launched. Before joining HBO, he served for seven years on the staff of Time magazine in its Washington, D.C. and New York news bureaus.
Ahrold has served as Chair of the Communications Committee of FastTrack, the international technical alliance of copyright organizations and as Chair of the Communications Committee of CISAC, the international policy organization of the copyright community.
He is a member of the Board of the Songwriters Hall of Fame and chairs its Media Committee, overseeing its website and member publications, among other projects. He represents the Songwriters Hall of Fame on the National Recording Preservation Board of the Library of Congress, and serves as chair of the Board’s Communication committee. He is a voting member of the Rock ’N Roll Hall of Fame, The Country Music Association and The Gospel Music Association.
Work on behalf of non-profit organizations includes significant projects for: the National Endowment for the Arts, The Smithsonian Institution, The Thelonious Monk Institute of Jazz, the Rhythm and Blues Foundation, The Country Music Foundation, The Blues Foundation, The Broadcasters’ Foundation, and The Library of Broadcasting.
Ahrold holds a B.S. in International Economics from Georgetown University’s Foreign Service School.