Lance Freed is President of Rondor Music International*, comprised of Almo Music (ASCAP) and Irving Music (BMI). Founded in 1962, Rondor is considered one of the most respected and successful music publishing companies in the world.
With an unparalleled catalog of over 80,000 songs, Rondor publishes the works of Brian Wilson & Mike Love, Al Green, Avril Lavigne, Janes Addiction, Otis Redding, Peter Frampton, Isaac Hayes, Supertramp, Tom Petty, Leon Russell, the Carpenters, Dire Straits, Waylon Jennings, Billy Preston, Paul Williams, and many more.
Mr. Freed has led Rondors core creative team for over 35 years. As its president since 1980, he has mentored writers like Will Jennings, Leo Sayer, Melissa Etheridge, Peter Allen, Gerry Goffin, and Bryan Adams.
Under Mr. Freeds leadership, Rondor Music has received numerous awards and achievements. These include three Song of the Year Grammys awarded to From A Distance, Tears In Heaven and My Heart Will Go On and several Academy Awards for Best Song including Shaft, Arthurs Theme and My Heart Will Go On.
Rondor Music currently represents accomplished songwriters and artists including Rod Temperton, Mark Knopfler, Emmylou Harris, Bruce Springsteen, Jason Derulo, Mika, and Steven Van Zandt.
When he joined the company, Mr. Freed was pursuing pre-med studies at UCLA. The music industry is nothing new to Mr. Freed. Lance is the son of late famed D.J., Alan Freed, who is credited with coining the phrase Rock N Roll, so the transition was an easy one for him.
To be in the room with a writer when that first note goes down and then have the opportunity to see that idea develop into an iconic song is a spiritual experience. Theres nothing like it, explained Mr. Freed. Everything about music publishing (to me) is positive. Its all about the songwriters. Our job is to help bring their songs to the publics attention. Freed continued, Great songs are medicine for the soul: they help keep us healthy, give us strength when we need it and they bring a smile to people all over the world.
Its been said before but its always worth repeating, reflected Freed, songs really do create the soundtrack to our lives.